SEO - Search Engine Optimization
- Our Approach
Website SEO Optimization
SEO (Search Engine Optimization) is the process of optimizing a website in order to increase its visibility on search engines. A well-developed SEO strategy brings relevant visitors who are more likely to become clients or customers.
Unlike paid campaigns, SEO delivers long-term results and continues to generate traffic even after the campaign has ended, making it one of the most effective ways to achieve sustainable growth in online business.
What is the goal of SEO?
As we have already mentioned, the main goal of a good SEO campaign is to bring as many high-quality, targeted visitors as possible who are interested in your service or offering.
Where do they come from? What many people who are new to internet marketing often don’t consider is that Google is “just” one of the search engines people use. Others include Yahoo, Bing, and DuckDuckGo… Is it worth trying to rank on these “alternative” search engines as well? In most cases, no—especially if we are talking about visitors from our region. Therefore, in the rest of the text, we will focus exclusively on ranking and creating SEO campaigns for Google.
So, the main goal of SEO, or website optimization for search engines, is to improve visibility, improve rankings, attract targeted traffic to the website, and ultimately convert that audience into clients.
How do we do it?
- Competitor analysis
- On-page
- Off page
Competitor Analysis
The process of identifying the strengths and weaknesses of your competitors’ SEO is known as competitor analysis. For us, the most important aspect of this analysis is recognizing all gaps and shortcomings in order to understand what we can improve and how we can outperform them.
When it comes to the number of competitors, even though there may be hundreds (sometimes thousands) on Google, our goal is to rank on the first page. Therefore, we usually focus our analysis on competitors ranked in the top 3 (or top 5).
Once we identify the main competitors, we proceed with a detailed analysis, primarily using tools that will be discussed in one of the following sections.
Some of the key metrics we focus on are:
Website Traffic
Increase in Organic Traffic
Number of Pages / Keywords
For which the competition is currently ranking on Google
Domain Authority
DR metric from Ahrefs.com
Number of backlinks
Coming to the website (and to individual pages)
Competitor analysis provides us with valuable insights that help us build the right SEO strategy and assess how difficult it will be for the client’s website to reach higher rankings.
Once we have completed competitor analysis, we turn our attention to the client’s website and conduct an analysis of the most important on-page factors.
On-Page Optimization
- vodoinstalater Beograd
- vodoinstalater Novi Beograd
- vodoinstalater Beograd cene
- vodoinstalater Beograd cenovnik
- cena vodoinstalaterskih usluga
- vodoinstalater telefon
- URL
- Website Title
- H Tags
- Meta Tags
- Website Content
By looking at these keywords, you may have noticed one “problem” their number is very small. In our specific case, there are only six of them. This is a result of the region we live in (in English-speaking countries, this number can go up to several dozen or even several hundred keywords).
So, what is the issue here? If, in an area like Belgrade, there are 200 plumbers and all of them use these same keywords for website optimization, how will Google decide which website to give priority to?
You will find the answer to this question in the next part of our article, which focuses on off-page optimization.
Off-Page Optimization
How to get these backlinks?
To acquire links and build backlinks, it is recommended to collaborate with other bloggers and website owners.
There are several ways you can do this:
- By writing articles for websites that cover the same or similar topics as yours.
- Social Media Promotion
- Promotion on partner pages and social organizations’ websites
- Collaboration with influencers
What you need to know from the very beginning is that Google does not look favorably on the process of acquiring backlinks, as it considers it a manipulative technique that artificially increases the value of your website.
Because of this, you must make sure that your backlink acquisition strategy is not too aggressive and is mainly based on cooperation with other people in your industry. Through these business relationships, opportunities for links should naturally arise, rather than through spamming and building low-quality backlinks, which is unfortunately a common practice.
Once you have completed both on-page and off-page optimization processes, the position of your website (and its pages) will start to change. But how do you track these changes?
Of course, if you are tracking only two or three keywords, you can do it manually, although it is not recommended. However, if you are working with a larger number of keywords, you will need to use a tool.