Website Development
- Our Approach
Website Development
From functionality and appearance to navigation and coding, a lot goes into creating an attractive, user-friendly website. However, the job does not end there. Web developers and designers must work together to build a website that is not only easily discoverable by search engines, but also engages customers and drives conversions.
Why is Website Development Important?
A professional website is the best way to stand out from the competition. A good and effective web presence helps you build a strong online identity and deliver valuable information to end users.
Whether you are focused on sales or simply want to inform clients about your products and services, it is essential to have a technically well-developed website that keeps up with modern trends and the market.
A website helps build brand awareness and present your brand to potential customers. In this way, you establish your image by showing your audience who you are and what you stand for.
One of the main reasons your business needs a website is that it can help generate more potential clients and increase sales. When people browse the internet and find your company’s information, they will likely look for more details about your products, services, and your business as a whole.
If you have developed an effective website using various SEO techniques, there is a high chance that your site will rank well in Google search results.
High rankings in search results ensure that when people search online for products or services similar to yours, they can find and visit your website to learn more. In this way, you increase your client base.
What Types of Websites Exist?
Website Development primarily depends on its purpose, meaning what the website will be used for. Based on that, pricing is also determined. You are probably already familiar with WordPress, the largest website-building platform, which allows even beginners to create their own online presence.
Creating a WordPress website can be done with just a few tutorial videos. However, what most people don’t realize at the beginning is that free versions come with limitations such as a weak domain, a limited number of visuals, and restricted themes, all of which are very important if you want your website to rank highly on Google.
We recommend using the professional tools this platform offers, such as premium photos, custom domains, and advanced themes, in order to build a high-quality website. In addition to WordPress, you can also use so-called custom solutions that allow you to create a website in collaboration with a hired specialist.
It is important to note that this is a significantly more expensive option. These types of websites are built by developers who write unique code tailored specifically to the needs of your website. In most cases, custom websites are used for online stores that manage a large range of products.
White Tower Digital Website Development and Maintenance
We always advise our clients to use the WordPress platform for website creation, especially if they do not have more than 10,000 daily visitors. When the situation requires an e-commerce website or a larger portal, we opt for custom solutions.
The databases of such websites are easier to optimize, they load much faster, and they are more protected against hacking attacks. If you also frequently shop online, then you already understand the importance of a high-quality website. You already know in advance what you are looking for and what you want.
Client Analysis
Determining the purpose and goal of the website whether it is intended for sales or services as well as identifying the target audience.
Planning
Designing the website’s sitemap and structure, as well as selecting technical elements to ensure clear and efficient navigation through the content.
Web Design
Creating prototypes, defining the visual identity in collaboration with the client, UX/UI design, and adapting the website for all devices.
Content Creation
Writing and optimizing content, adding photos and video materials, along with on-page SEO.
Testing
Identifying and fixing technical issues, testing functionality, and optimizing compatibility with search engines.
Launch
Monitoring website performance, eliminating bugs, providing client training, and offering maintenance when needed.
Competitor analysis provides us with valuable insights that help us develop the right SEO strategy and assess how difficult it will be for the client’s website to achieve higher rankings.
Once the competitor analysis is complete, we turn our attention to the client’s website and perform an analysis of the most important on-page factors.
Website Development Pricing and Key Features
The price of a website mainly depends on its simplicity, meaning how complex you want your website to be. If you want a basic version without many additional features, the website will be more affordable. If you are unsure about the pricing and what is included in the cost, you can always contact our team and get all the necessary information.
We recommend that, at the beginning, you do not focus too much on price, but rather on the key features of the website in order to achieve the best results. It is generally accepted that if you invest in a high-quality website, that investment will eventually pay off.
To improve your business and reach more clients, you need a modern and visually appealing website optimized for both desktop and mobile devices. Our team of experts guarantees exactly that. Keep in mind that if a website requires more working hours due to its specific functionalities, the development cost will be higher.
Should you choose a custom solution or a WordPress website?
According to some estimates, nearly 85% of websites in the last five years have been created using the WordPress platform. This percentage is not negligible, and we believe WordPress is the most popular website-building platform for a reason.
Whether you use the free or paid version, WordPress also provides strong user support. To make your website look exactly the way you imagined, you need to use plugins add-ons such as contact forms, etc.
This is where the first issues arise. The more plugins you install, the more generic scripts run in the background, which can slow down your website. We already know that the average user expects a website to load within three seconds.
Here is how you can easily create a solid WordPress website:
- Use a theme that best represents your niche.
- Choose a template that is lightweight and loads quickly.
- Customize the template according to the main idea of the website, and structure categories and subcategories based on its needs and functionalities.
- Add pages and link them to the corresponding categories.
- SEO optimization is required for every post.
- Pay attention to the WP Super Cache plugin, which helps your website load faster.
- Submit your website to Google Search Console (Google Webmaster Tools).
- Install robots.txt and sitemap.xml.
- Before launching your website online, it is essential to test it thoroughly.
- Delete all plugins you are not using, and after removal, perform optimization.
- Launch the Website
At any time, you can contact us so we can work together to find the right solution and help you create your WordPress website. If you ask us what is better, WordPress or a custom website, there is no perfect answer. Both are good they simply serve different purposes.
As we have already mentioned, WordPress is suitable for smaller websites, while custom development is used for online sales and more complex systems. If you have a WordPress website, you can always switch to a custom-built solution if the need arises. In the long run, this option is often more cost-effective.
Website Development - What You Get From Us
- Website Design for Different Purposes
- Unique, Creative, and Professional Design
- Special focus on website security, including plugin installation
- SEO Optimization
- Ability for Independent Updates
- Adding text, pages, images, and video content
- Social Media Integration
- Data Security
- Admin Permission Management
- Data Backup
- Professional Service
- Prices Tailored to Our Market