Website Development

From functionality and design to navigation and coding, there’s a lot that goes into creating an attractive, user-friendly website. However, the job doesn’t end there. Web developers and designers must work together to create a website that not only search engines can locate but also engage customers and drive conversions.

For many, this can be a huge challenge, but not for experienced developers. Looking at it from the user’s perspective, whether you’re a business beginner or simply want a website to showcase specific content, having a quality online presence is essential.

Given that everything is digitalized today, you can’t expect to run a successful business without a proper website. Therefore, it’s crucial to avoid mistakes from the start and hire professionals who will successfully introduce you to the digital world.

Why is Website Creation Important?

A professional website is the best way to stand out from the competition. A good and efficient web presentation helps you build a strong online presence and deliver valuable information to end users.

Whether you’re selling products or just want to inform clients about the products and services you provide, it’s important to have a technically equipped website that keeps up with the times, meaning it follows market trends.

A website helps in building brand awareness and introducing your brand to potential customers. In this way, you establish your image by letting your audience know who you are and what you represent.

One of the main reasons why your business needs a website is that it can help generate more leads and increase sales. When people browse the internet and find your company’s information, they will try to gather more details about your products, services, and the company as a whole.

If you’ve developed an effective web presentation using various SEO techniques, there’s a good chance your website will rank well in Google search results.

A high ranking in search results ensures that when people search online for a product or service similar to yours, they will see your website and visit it to get more information. This way, you’ll increase your customer base.

A website is available 24/7, and you can regularly post updates and announcements. This is one of the easiest ways for clients to stay informed about your business and learn what the company is doing and planning for the future. In addition, this way, you’ll stay connected with your clients.

Essentially, your website is a window to the world. Given that the COVID-19 pandemic has increased online shopping globally, there is a high probability that customers will first visit your website to learn about your business and offerings, and only then will they visit the physical store.

What Types of Websites Exist?

Website development primarily depends on the purpose of the website, i.e., what the website will be used for. The pricing is shaped accordingly. You are probably already familiar with WordPress, the largest website development platform, which allows even amateurs to create their own online presence.

Creating a WordPress site can be done by following a few tutorials. However, what many don’t realize at the start is that free versions come with a weak domain, a limited number of visuals, and themes, which are crucial if you want to rank your site highly on Google.

We recommend that you use the professional tools this platform offers, such as photos, domains, themes, and more, to create a high-quality website. In addition to WordPress, you can also use custom solutions that allow you to create a website in collaboration with a professional developer.

It’s important to note that this is a more expensive option. Custom websites are created by developers who write unique code tailored specifically to the needs of your site. In most cases, custom websites are used for online stores that have a wide range of products.

White Tower Digital Website Development and Maintenance

We always advise our clients to use the WordPress platform for website creation, especially if they have fewer than 10,000 visitors per day. If the situation requires creating an e-commerce site or a portal, we then resort to custom solutions.

These types of websites are always easier to optimize, load much faster, and are more secure from hacking attacks. If you often shop online yourself, then you understand the importance of a quality website. You already know what you are looking for and what you want.

The Most Popular Platforms for Creating Websites

Since we have mentioned WordPress countless times, let’s now take a look at other website creation platforms that might be of interest.

Wix

With 200 million users, Wix has become one of the leading website creation platforms. What we like most about Wix is its flexibility and the wide range of themes available for small businesses and entrepreneurs. By combining these two features, you get virtual (and visual!) possibilities. Wix allows even beginners to create very good web presentations.

In combination with SEO tools (which means you have all the tools at your disposal to improve Google traffic), Wix becomes an extremely good platform for creating websites. Compared to similar platforms, Wix comes at a price, but we believe it’s worth it if you take advantage of its extensive range of features.

Squarespace

Squarespace has been around since 2003, and millions of websites have been created on this platform. With a market share similar to Wix, Squarespace is currently one of the biggest players in the market. This platform mainly caters to a creative audience, and it’s hard to resist their clean design and strong aesthetics.

While Wix is often criticized for not being a truly professional tool (which we think is somewhat unfair), it seems that Squarespace doesn’t suffer from this reputation. Even among web designers, it is a perfectly acceptable way to create a website. So, it seems their brand is on point — the question, however, is whether their product is as good as their marketing?

GoDaddy

We’ve all heard of GoDaddy, the giant for web hosting and domains. It turns out they have their own website creation platform, which is not half bad. In fact, the GoDaddy platform has received top ratings from users.

In our experience, it’s hard to find a platform that combines ease of use, modern design, top-notch features, and affordability. But surprisingly, GoDaddy meets all of these criteria and more.

There’s a reason they call themselves “GoDaddy Websites + Marketing,” and that’s because this platform integrates an impressive array of marketing tools. It includes tools like a marketing planner, email marketing add-ons, a content creator similar to Canva, and social media integrations. All of these tools are very easy to use.

Zyro

Although not as well-known as some of the platforms we’ve mentioned, the newcomer Zyro definitely deserves attention. Not only does it offer an intuitive and fast platform for creating websites, but it can also compete in terms of pricing with many higher-ranked platforms.

Zyro offers advantages in areas such as multilingual websites, which are extremely easy to set up. It also provides an impressive range of artificial intelligence tools, such as an automatic website designer, content writing, and logo creation, which is a huge bonus for small businesses that want to quickly establish their online presence.

Webnode

Webnode boasts a fairly decent user base – according to official data, it has over 40 million users.

This platform can be both a hit and a miss: some features are advanced and almost unique in the industry. For example, Webnode offers features for creating multilingual websites, as well as creating closed-type sites intended only for members. Based on our research, many other platforms don’t offer these features right off the bat.

On the other hand, Webnode lacks some basic functionalities that could make it impressive. Specifically, we weren’t particularly impressed with the blogging features or the way it designs online stores. Nevertheless, Webnode is still a popular platform for creating websites.